8 SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

Two big programmatic problems. One chart.

Today’s programmatic marketplace can be a tangled and an often-confusing ecosystem for buyers and sellers. Throw brand safety and viewability concerns into the mix and there could be a (programmatic) problem. So what’s the solution? Well, as you’re about to find out, it depends on the problem.

One thing’s for sure: Transparency matters. The clearer and more honestly buyers, sellers and their partners communicate about inventory quality and the processes in place, the better the result — for both sides. Check out the graphic below to take a see how two main problems, brand safety and viewability, can arise and how Publishers can work with their demand partners to move past them.

decision-tree (2)

 

https://digiday.com/?p=109443

More from Digiday

What it takes to get paid by YouTube, TikTok and other social platforms

Digiday has the lowdown on which platforms are offering what revenue share models and creator funds.

Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers

The DSP wants to contrast itself and Big Tech, but class action lawsuits swarm as it looks forward to a 2025 stock price recovery. 

The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships

The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before.