Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Post-cookies, ads are the revenue focus for smaller publishers, but first-party data is unlocking new opportunities
From Europe to California, from Apple to Google, powerful entities are reframing user privacy. The question is, how can the publishers that depend on ad revenue grapple with the seismic changes underway? From selling first-party data to expanding contextual offerings, businesses are scrambling to generate ad revenue in new ways — and turning to new partners for help.
In this new report, based on research into the tactics and mindsets of different-sized publishers, we discovered that most are still dependent on ad revenue for survival, but for small-to-medium-sized publishers, incremental revenue streams like subscriptions are further out of reach.
To find out more, download Digiday’s and CafeMedia’s report: The State of Cookies and Data Privacy Laws: How publisher responses will diverge based on size.
For publishers responding to sweeping changes around data and cookies, size will matter. And not only will the size of publishers shape their strategies and tactics around data-privacy legislation and the death of the cookie, so will the depth of their resources.
In this report, you’ll learn:
-The differences between how large and small publishers are generating revenue in the privacy era
-How publishers are using first-party data and contextual targeting as cookies disappear
-The role of anonymized IDs, and which types of publishers are embracing them
-How publishers are using technology to master their internal data
More from Digiday
Amid economic pressure, brands usher in Black Friday by trimming deals
While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.
How consumers are using AI to shop in 2025 — by the numbers
AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.