11 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

The three kinds of premium and why they matter

Data-driven advertising that seemingly values audience targeting over context and placement has captivated the conversation and wallets of many brands. And though this kind of marketing has its merits, premium advertising opportunities and experiences are still crucial for their impact on brand equity. This concept only intensifies when considering mobile, where there is less room for error.

In this video, Harry Kargman, founder and CEO of Kargo, talks with Gregg Colvin, US COO at Universal McCann, and Donnie Williams, chief digital officer at Horizon Media, about premium’s place in today’s advertising environment.

Why Premium Matters from KARGO onVimeo.

More from Digiday

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose

The British holdco’s third quarter numbers show revenue declines across the board, including at ‘critical’ WPP Media.

Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’

As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.

Walmart develops AI tools to help suppliers better understand customer data

The platform’s data aims to identify the points of conversion for brands, physically and digitally.