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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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A collection of resources from our trusted Digiday partners
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‘Programmatic doesn’t survive in its current form’: Ad tech’s quest for an open and alternative ID
November 3, 2019
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Marketer’s guide: Identity-based targeting in the age of browser restrictions
October 31, 2019
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The future of identity: Digital marketing trends that go beyond 2020
October 29, 2019
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Publishers say subscriptions and e-commerce will drive revenue growth
October 28, 2019
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Research: 53 percent of publishers are using first-party data for audience insights
October 28, 2019
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How BuzzFeed and Immediate Media are generating data-driven revenue
October 28, 2019
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Why out-of-home is the next frontier for proven attribution
October 28, 2019
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‘I have five requests for the same data’: Mail Online and The Telegraph talk programmatic transparency
October 25, 2019
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How native advertising amplifies content among B2B advertisers’ target audiences
October 22, 2019
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How regional press helps brands tap into local communities
October 21, 2019
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Marketer’s survey: Does technology always help creative production?
October 21, 2019
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When conversation clues become purchasing cues
October 21, 2019
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WTF is identity resolution?
October 20, 2019
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