
With no consensus on native measurement, gauging user engagement can be difficult. 43 percent of publishers note lack of proper measurement and reporting tools as the biggest challenge to selling native advertising. This rings true across the board, as brand marketers also seek better standards for understanding which metrics matter most in native.
Teaming the five metrics below will help advertisers prove the success of any native advertising campaign. With an average of 1 billion native impressions flowing through our platform each month, we recognize one stand-alone metric is not enough to show the power of native advertising. By using these key metrics together, we elevate the accountability of native advertising campaigns and help publishers depict consumer engagement more meaningfully.
More from Digiday

Media buyers look for ways to stay ahead of clients’ tariff budget pressures
Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.

Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?
Is (part of) Google preparing to ‘go it alone?’

After the €150 million fine, Apple’s ATT faces its hardest questions yet
The Apple ATT backlash has arrived.