for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Brands’ national social platforms used to be able to shout over the competition, reaching thousands of followers while they’re local “competition” often had to settle with a few hundred. But changes in Facebook’s organic reach has leveled the playing field and put local and national pages on equal footing.
MomentFeed’s LocalVoice product takes advantage of that by leveraging the competitive advantage of a local page’s relevance for all its users. It allows both large and small marketers with multiple locations or markets to tailor their social media messages to local contexts. By transforming one campaign into 1,000 or more unique local ads, MomentFeed is able to help clients like Coffee Bean see significantly more engaging results.
See the full video of the talk below:
TechTalk With Moment Feed from Digiday on Vimeo.
More from Digiday
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.