
Brands’ national social platforms used to be able to shout over the competition, reaching thousands of followers while they’re local “competition” often had to settle with a few hundred. But changes in Facebook’s organic reach has leveled the playing field and put local and national pages on equal footing.
MomentFeed’s LocalVoice product takes advantage of that by leveraging the competitive advantage of a local page’s relevance for all its users. It allows both large and small marketers with multiple locations or markets to tailor their social media messages to local contexts. By transforming one campaign into 1,000 or more unique local ads, MomentFeed is able to help clients like Coffee Bean see significantly more engaging results.
See the full video of the talk below:
TechTalk With Moment Feed from Digiday on Vimeo.
More from Digiday

Sora 2 copyright calculations highlight new role for agencies as risk whisperers
Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.

Walmart.com’s search results put ads front and center — a playbook Amazon pioneered
Walmart’s search results now mirror Amazon’s, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.

How Gen Z is rewriting the career playbook
The youngest generation in the workforce has found a new career coach: social media.