Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

Brands’ national social platforms used to be able to shout over the competition, reaching thousands of followers while they’re local “competition” often had to settle with a few hundred. But changes in Facebook’s organic reach has leveled the playing field and put local and national pages on equal footing.
MomentFeed’s LocalVoice product takes advantage of that by leveraging the competitive advantage of a local page’s relevance for all its users. It allows both large and small marketers with multiple locations or markets to tailor their social media messages to local contexts. By transforming one campaign into 1,000 or more unique local ads, MomentFeed is able to help clients like Coffee Bean see significantly more engaging results.
See the full video of the talk below:
TechTalk With Moment Feed from Digiday on Vimeo.
More from Digiday

YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.

Generative AI sparks brand safety concerns marketers know all too well
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
The holdco is positioning AI as core infrastructure for ad production not just media buys.