Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Brands’ national social platforms used to be able to shout over the competition, reaching thousands of followers while they’re local “competition” often had to settle with a few hundred. But changes in Facebook’s organic reach has leveled the playing field and put local and national pages on equal footing.
MomentFeed’s LocalVoice product takes advantage of that by leveraging the competitive advantage of a local page’s relevance for all its users. It allows both large and small marketers with multiple locations or markets to tailor their social media messages to local contexts. By transforming one campaign into 1,000 or more unique local ads, MomentFeed is able to help clients like Coffee Bean see significantly more engaging results.
See the full video of the talk below:
TechTalk With Moment Feed from Digiday on Vimeo.
More from Digiday
Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026
In this is behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.
Instacart tripled its smart cart store count this year
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.