11 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Warby Parker Founder On Social, Display, Star Wars

This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating System™ 

In 2009, Jeff Raider co-founded online eyewear purveyor Warby Parker with three friends in an effort to “create boutique-quality eyewear at a revolutionary price.” In the process, they built a digital marketing model that merged social good, social media, display and content that is a benchmark for online retailers.

Now, Raider is bringing that omni channel expertise to a new venture, online shave shop Harry’s. He answered your questions and ours about how he’s built the Warby Parker brand and how he’s applying lessons learned at Harry’s.

 

On their key strategy, social:

Screen Shot 2013-07-31 at 1.16.09 PM

On lessons learned:

Screen Shot 2013-07-31 at 1.17.18 PM

Screen Shot 2013-07-31 at 1.26.23 PM

On branding across channels:

Screen Shot 2013-07-31 at 1.16.44 PM

On using data to improve creative:

Screen Shot 2013-07-31 at 2.37.41 PM

Screen Shot 2013-07-31 at 2.38.11 PM

On where programmatic fits in his business plan:

Screen Shot 2013-07-31 at 1.18.29 PM

On the key to inspiring consumer content:

Screen Shot 2013-07-31 at 1.18.15 PM

Speaking of consumer content:

Screen Shot 2013-07-31 at 1.22.33 PM

Screen Shot 2013-07-31 at 1.23.01 PM

On pre-launch strategy online and off:

Screen Shot 2013-07-31 at 1.25.43 PM

Screen Shot 2013-07-31 at 1.25.55 PM

On the brick-and-mortar game plan:

Screen Shot 2013-07-31 at 1.19.33 PM

And, again, thank you very much!

Screen Shot 2013-07-31 at 1.20.03 PM

More from Digiday

Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen

Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.

The Great Resignation is over — unless you’re a retail CEO

More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.

Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push

It’s no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.