9 spots left to attend the Digiday Programmatic Marketing Summit

This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating System™
In 2009, Jeff Raider co-founded online eyewear purveyor Warby Parker with three friends in an effort to “create boutique-quality eyewear at a revolutionary price.” In the process, they built a digital marketing model that merged social good, social media, display and content that is a benchmark for online retailers.
Now, Raider is bringing that omni channel expertise to a new venture, online shave shop Harry’s. He answered your questions and ours about how he’s built the Warby Parker brand and how he’s applying lessons learned at Harry’s.
On their key strategy, social:
On lessons learned:
On branding across channels:
On using data to improve creative:
On where programmatic fits in his business plan:
On the key to inspiring consumer content:
Speaking of consumer content:
On pre-launch strategy online and off:
On the brick-and-mortar game plan:
And, again, thank you very much!
More from Digiday

LinkedIn emerges as a serious player in the creator economy
The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
WPP looks to its media business to power growth. Industry insiders share the magic words clients want to hear before they consider its pitch.

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.