Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google
One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns.
To help with those goals, Google has updated its privacy and performance playbook with the latest Google ads and measurement solutions to help marketers get ready for privacy shifts and drive strong performance.
Download this new playbook with case studies and learn how to:
- Build direct relationships with customers. PepsiCo was able to improve ROI up to 3x by building direct customer relationships
- Ensure measurement remains accurate and actionable. ASOS, a UK-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately
- Drive performance by keeping ads relevant. Rituals, a bath and body retail company, increased conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers
Download the new marketer’s playbook for retailers and brands.
A version of this article originally appeared on Think with Google
Sponsored by Google.
More from Digiday
Here are the biggest moments in AI for publishers in 2025
Here are some of the moments that defined how publishers adapted to the AI era this year.
Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends
As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday’s readers.
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.