Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google
One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns.
To help with those goals, Google has updated its privacy and performance playbook with the latest Google ads and measurement solutions to help marketers get ready for privacy shifts and drive strong performance.
Download this new playbook with case studies and learn how to:
- Build direct relationships with customers. PepsiCo was able to improve ROI up to 3x by building direct customer relationships
- Ensure measurement remains accurate and actionable. ASOS, a UK-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately
- Drive performance by keeping ads relevant. Rituals, a bath and body retail company, increased conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers
Download the new marketer’s playbook for retailers and brands.
A version of this article originally appeared on Think with Google
Sponsored by Google.
More from Digiday

In Graphic Detail: Inside the state of the creator economy industrial complex
The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’
The ‘brand safety’ debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom.

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future
While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This episode explores how TikToker Brandon Edelman is navigating that challenge, building a sustainable career by diversifying his content and focusing on brand partnerships.