Marketer’s playbook: Delivering performance alongside privacy

Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google

One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns.

To help with those goals, Google has updated its privacy and performance playbook with the latest Google ads and measurement solutions to help marketers get ready for privacy shifts and drive strong performance.

Download this new playbook with case studies and learn how to:

• Build direct relationships with customers. PepsiCo was able to improve ROI up to 3x by building direct customer relationships

• Ensure measurement remains accurate and actionable. ASOS, a UK-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately

• Drive performance by keeping ads relevant. Rituals, a bath and body retail company, increased conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers

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