Consumers still pick up the phone and call to get a lot of their answers when making a purchase. Click-to-call features in display and search ads are making it even more common. Unfortunately, the sales or customer service rep sitting on the other end can get quite the earful when the consumer isn’t satisfied. But with unique, digital voice analysis software, marketers are now able to track the number of expletives per call across categories (among many other things, from intent to satisfaction). Check out this infographic to see which industries are most likely to make consumers drop an f-bomb.
Interested in learning more about measuring phone calls from mobile advertising? Download Marchex’s new paper on paid search – The $4 Billion Blind Spot.
More from Digiday
WTF is behind the explosion of faceless creators?
Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.