Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
A new study commissioned by LiveIntent and conducted by Forrester Consulting entitled Kickstart Your AdTech / Martech Convergence has revealed what’s getting in the way of marketers converging their advertising and marketing technology and going full people-based: themselves.
According to the study, 42 percent of marketers say the biggest hurdle is that their organizations operate in silos, meaning that the people that manage each technology and the corresponding data are isolated within the company.
This video explains why this isn’t as easy of a fix as some might think, and reveals the most logical starting point for quickly beginning and accelerating this evolution.
Download the full report from Forrester here.
More from Digiday
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.
Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
WPP seems to be in the catbird seat to hold onto Coca-Cola’s global media business. But will Omnicom or Dentsu win North American media?
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.