for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
A new study commissioned by LiveIntent and conducted by Forrester Consulting entitled Kickstart Your AdTech / Martech Convergence has revealed what’s getting in the way of marketers converging their advertising and marketing technology and going full people-based: themselves.
According to the study, 42 percent of marketers say the biggest hurdle is that their organizations operate in silos, meaning that the people that manage each technology and the corresponding data are isolated within the company.
This video explains why this isn’t as easy of a fix as some might think, and reveals the most logical starting point for quickly beginning and accelerating this evolution.
Download the full report from Forrester here.
More from Digiday
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.