Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale.
People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing “people-based”?
This video explains what’s required for a platform to be considered “people-based,” and why Google and Facebook are the Roman Empire of the People-Based Age… Only, you know, with fewer vomitoriums.
Want more videos like this one sent to your inbox every week?
Subscribe to LiveIntentional Weekly now by clicking here and entering your email address.
More from Digiday
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.