Lock in a year of Digiday+ for 35% less. Ends June 5.
eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale.
People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing “people-based”?
This video explains what’s required for a platform to be considered “people-based,” and why Google and Facebook are the Roman Empire of the People-Based Age… Only, you know, with fewer vomitoriums.
Want more videos like this one sent to your inbox every week?
Subscribe to LiveIntentional Weekly now by clicking here and entering your email address.
More from Digiday
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.