Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale.
People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing “people-based”?
This video explains what’s required for a platform to be considered “people-based,” and why Google and Facebook are the Roman Empire of the People-Based Age… Only, you know, with fewer vomitoriums.
Want more videos like this one sent to your inbox every week?
Subscribe to LiveIntentional Weekly now by clicking here and entering your email address.
More from Digiday
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
Here are the 2025 brand winners and losers of tariffs
Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.