Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale.
People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing “people-based”?
This video explains what’s required for a platform to be considered “people-based,” and why Google and Facebook are the Roman Empire of the People-Based Age… Only, you know, with fewer vomitoriums.
Want more videos like this one sent to your inbox every week?
Subscribe to LiveIntentional Weekly now by clicking here and entering your email address.
More from Digiday
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.