eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale.
People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing “people-based”?
This video explains what’s required for a platform to be considered “people-based,” and why Google and Facebook are the Roman Empire of the People-Based Age… Only, you know, with fewer vomitoriums.
Want more videos like this one sent to your inbox every week?
Subscribe to LiveIntentional Weekly now by clicking here and entering your email address.
More from Digiday
How partnerships between athletes and brands are beginning to resemble influencer deals
Relationships between brands and athletes are getting shorter, as the line between influencer and athlete blurs.
Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households.
Advertisers don’t seem too tempted by Meta putting ads on Threads
Sure, there’s interest, but it’s tempered by the fact that advertisers still don’t really know why they should be on the app in the first place.