This week, Nick’s disembodied floating head tells you what’s scaring Marketers this Halloween!
More from Digiday
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
December 9, 2024
Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies
How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
December 9, 2024
The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.
AI personalization played a bigger role in this year’s Black Friday and Cyber Monday
December 9, 2024
Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.