This week, Nick’s disembodied floating head tells you what’s scaring Marketers this Halloween!
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
• October 3, 2023 • 5 min read •
Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.
The Digiday Podcast welcomes Kimeko McCoy as its new co-host
• October 3, 2023 • 2 min read •
Kimeko McCoy will succeed Tim Peterson as the new co-host of the Digiday Podcast.
How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology
• October 3, 2023 • 3 min read •
The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform.