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Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
May 6, 2024
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
May 6, 2024
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time.
How CTV platforms are pushing non-traditional ad formats — but not too far
May 6, 2024
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.