In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.
According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.
Follow the link to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.
Image via Shutterstock
More from Digiday
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
After newsroom cuts, The Washington Post turns to creator-led video deals
The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.