Only nine seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Infographic: How marketers fare with personalization

In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.

According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.

Follow the link to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.

neustar_inforgr_140611_r3 (1)

Image via Shutterstock

More from Digiday

‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.

Creator content has become critical for retail media networks

Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.