In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.
According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.
Follow the link to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.
Image via Shutterstock
More from Digiday
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.