In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.
According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.
Follow the link to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.
Image via Shutterstock
More from Digiday
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Despite changes, brand safety concerns aren’t leading execs to pull back from platforms.
Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
Publishers want more control over programmatic. Some are finally making it happen
Why publishers are finally facing programmatic’s hard truths.