Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.
According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.
Follow the link to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.
Image via Shutterstock
More from Digiday
The Trade Desk loosens its grip on pricing amid buyer pressure
Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood.
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.
TikTok Shop sheds bargain-bin reputation as average prices climb across categories
An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.