for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.
According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.
Follow the link to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.
Image via Shutterstock
More from Digiday
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.
Marketers join OpenAI’s ad pilot, nudged by FOMO
Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.