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Why publishers are questioning the effectiveness of blocking AI web crawlers
• September 29, 2023 • 5 min read •
Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
• September 29, 2023 • 3 min read •
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
• September 29, 2023 • 4 min read •
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.