
During SXSW Interactive in Austin, Chevrolet asked Twitter followers to brainstorm about the possibilities that come with 4G connected cars and in-dash apps technology. This virtual gathering of entrepreneurs, technologists, media and startup buffs resulted in an #IdeaRally that, for the most part, pivoted on how connected cars can improve safety.
More from Digiday

Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
April 18, 2025
As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
April 18, 2025
Hyundai’s CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.

How kid-rearing tips are helping Willa Bennett reignite legacy media brands
April 18, 2025
Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.