During SXSW Interactive in Austin, Chevrolet asked Twitter followers to brainstorm about the possibilities that come with 4G connected cars and in-dash apps technology. This virtual gathering of entrepreneurs, technologists, media and startup buffs resulted in an #IdeaRally that, for the most part, pivoted on how connected cars can improve safety.
Trending in
Most Read
More from Digiday
Nike versus Adidas: Which brand won the World Cup?
July 21, 2026
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
W3C Attribution API prompts debate over the future of web measurement
July 21, 2026
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
As AI automates media work, Omnicom Media is rethinking the agency business model
July 21, 2026
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.