Our best offer:
Lock in a year of Digiday+ for 35% less. Ends May 29.
During SXSW Interactive in Austin, Chevrolet asked Twitter followers to brainstorm about the possibilities that come with 4G connected cars and in-dash apps technology. This virtual gathering of entrepreneurs, technologists, media and startup buffs resulted in an #IdeaRally that, for the most part, pivoted on how connected cars can improve safety.
Trending in
Most Read
More from Digiday
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
May 20, 2026
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
May 20, 2026
Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
May 20, 2026
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.