During SXSW Interactive in Austin, Chevrolet asked Twitter followers to brainstorm about the possibilities that come with 4G connected cars and in-dash apps technology. This virtual gathering of entrepreneurs, technologists, media and startup buffs resulted in an #IdeaRally that, for the most part, pivoted on how connected cars can improve safety.
More from Digiday
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
April 3, 2026
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
April 3, 2026
Agency trading desks never really went away. Horizon Media wants to prove they grew up.
High stakes, big budgets: How brands are navigating a massive sports year
April 3, 2026
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
