During SXSW Interactive in Austin, Chevrolet asked Twitter followers to brainstorm about the possibilities that come with 4G connected cars and in-dash apps technology. This virtual gathering of entrepreneurs, technologists, media and startup buffs resulted in an #IdeaRally that, for the most part, pivoted on how connected cars can improve safety.
Trending in
Most Read
More from Digiday
D+ Research: Brands expand creator marketing strategies
July 28, 2026
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact
July 28, 2026
The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.
OpenAI is already building the org chart of a mature ad business
July 28, 2026
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.