During SXSW Interactive in Austin, Chevrolet asked Twitter followers to brainstorm about the possibilities that come with 4G connected cars and in-dash apps technology. This virtual gathering of entrepreneurs, technologists, media and startup buffs resulted in an #IdeaRally that, for the most part, pivoted on how connected cars can improve safety.
Trending in
Most Read
More from Digiday
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
December 19, 2025
OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.
How the MAHA movement influenced food and beverage brands in 2025
December 19, 2025
The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
December 19, 2025
The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.