Question of the Day: How did data shape content creation in a year of change?
• March 9, 2021 •
In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of Research and Insights at Dotdash, talks about what shifted within her teams’ data-driven approaches.
Most Read
More from Digiday
The Rundown: Recapping Digiday’s four onstage interviews during DMexco 2025
September 19, 2025
The fireside chats touched on a variety of top-of-mind topics for the media and marketing execs in attendance.
Even with a new U.S. TikTok deal in sight, marketers feel uneasy
September 19, 2025
A new U.S. TikTok app means starting from scratch.
How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
September 19, 2025
Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.