Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Peacock Alley is known for its curated collection of luxury bedding. As the company transformed from a wholesale business model to an e-commerce contender, its two-shoots-a-year creative plans had to change with it.
To keep up with the increasing demand for photos and reviews and campaign collateral of all kinds, Peacock Alley turned to user-generated content (UGC) and forged a path to new customers.
In this video interview, Tom Logan, co-founder and CEO at Cohley, speaks with Peacock Alley’s director of e-commerce about the evolving role of UGC in their marketing.
More from Digiday
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.
Inside indie agencies’ DSP gripes and the rise of agentic media buying
Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars.