Peacock Alley is known for its curated collection of luxury bedding. As the company transformed from a wholesale business model to an e-commerce contender, its two-shoots-a-year creative plans had to change with it.
To keep up with the increasing demand for photos and reviews and campaign collateral of all kinds, Peacock Alley turned to user-generated content (UGC) and forged a path to new customers.
In this video interview, Tom Logan, co-founder and CEO at Cohley, speaks with Peacock Alley’s director of e-commerce about the evolving role of UGC in their marketing.
More from Digiday
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.