Join us on July 30 in NYC for a breakfast & panel
Peacock Alley is known for its curated collection of luxury bedding. As the company transformed from a wholesale business model to an e-commerce contender, its two-shoots-a-year creative plans had to change with it.
To keep up with the increasing demand for photos and reviews and campaign collateral of all kinds, Peacock Alley turned to user-generated content (UGC) and forged a path to new customers.
In this video interview, Tom Logan, co-founder and CEO at Cohley, speaks with Peacock Alley’s director of e-commerce about the evolving role of UGC in their marketing.
More from Digiday
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Stagwell is building its own AI media curation marketplace
The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here’s how it’s supposed to work.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.