Peacock Alley is known for its curated collection of luxury bedding. As the company transformed from a wholesale business model to an e-commerce contender, its two-shoots-a-year creative plans had to change with it.
To keep up with the increasing demand for photos and reviews and campaign collateral of all kinds, Peacock Alley turned to user-generated content (UGC) and forged a path to new customers.
In this video interview, Tom Logan, co-founder and CEO at Cohley, speaks with Peacock Alley’s director of e-commerce about the evolving role of UGC in their marketing.
More from Digiday
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
Inside the messy middle of January Digital agency’s AI adoption
Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.
Walmart goes global with its Amazon-like flywheel
Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.