At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda.
Inclusion and diversity were strong themes, particularly highlighting the vital contribution of women to the industry and the importance of strong female role models that inspire others to follow their own path with purpose and passion.
The focus on partnerships was also apparent in the discussions around addressable TV, a development that marketers are demanding, broadcasters are fully supporting and tech providers are enabling. As we enter a new era of TV, one that is more aligned with digital than ever before, everyone from media owners to agencies will have their unique role to play in bringing addressable to fruition.
Collaboration is vital to business success, so we must take everything we’ve learned at Cannes forward into the months ahead and drive the industry’s wider agenda in a spirit of unity and common values.
More from Digiday
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.