At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda.
Inclusion and diversity were strong themes, particularly highlighting the vital contribution of women to the industry and the importance of strong female role models that inspire others to follow their own path with purpose and passion.
The focus on partnerships was also apparent in the discussions around addressable TV, a development that marketers are demanding, broadcasters are fully supporting and tech providers are enabling. As we enter a new era of TV, one that is more aligned with digital than ever before, everyone from media owners to agencies will have their unique role to play in bringing addressable to fruition.
Collaboration is vital to business success, so we must take everything we’ve learned at Cannes forward into the months ahead and drive the industry’s wider agenda in a spirit of unity and common values.
More from Digiday
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Agency folk tell of over reliance on the AI’s tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy
How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.
TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.