Cannes recap: Shared values and partnerships

At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda. 

Inclusion and diversity were strong themes, particularly highlighting the vital contribution of women to the industry and the importance of strong female role models that inspire others to follow their own path with purpose and passion.   

The focus on partnerships was also apparent in the discussions around addressable TV, a development that marketers are demanding, broadcasters are fully supporting and tech providers are enabling. As we enter a new era of TV, one that is more aligned with digital than ever before, everyone from media owners to agencies will have their unique role to play in bringing addressable to fruition.  

Collaboration is vital to business success, so we must take everything we’ve learned at Cannes forward into the months ahead and drive the industry’s wider agenda in a spirit of unity and common values.