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WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
September 15, 2025
The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
September 15, 2025
These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

When it comes to Perplexity’s ad business, the platform is at a crossroads
September 12, 2025
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.