Infographic: Mixing a potent content marketing cocktail. Just add ice
Looking for a refreshing way to think about content marketing? Then look no further. StudioD’s Head of Editorial Matt Osias and Content Strategist Claire Webb have outlined some noteworthy ingredients designed to help you create a great content marketing campaign for your brand.
Like a good craft cocktail, quality ingredients and a measured plan of attack are both paramount to the final product.
Cheers!
More from Digiday
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products.
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.