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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

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We asked agencies: How do you define premium programmatic?

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how they define premium programmatic. Hear the answers straight from industry experts at Zimmerman, Leo Burnett, Digitas and more. Part three in a series from VideoAmp.

 

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People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue

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Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

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Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.