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We asked agencies: How do you define premium programmatic?

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how they define premium programmatic. Hear the answers straight from industry experts at Zimmerman, Leo Burnett, Digitas and more. Part three in a series from VideoAmp.

 

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Overheard during the Digiday publisher town hall

Revenue optimization, dealing with DSPs and SSPs and AI were top of mind for publishers during Digiday’s virtual town hall event.