Last chance to save on Digiday Publishing Summit passes is February 9
Consumers check their multitude of devices (everything from PCs to mobile) around 150 times a day, making decisions at each interaction. As a result, it can be hard to determine exactly where in the purchase funnel they are at any given moment. Current technology just can’t keep up. The old model, creating a siloed team to deal with each channel or platform, makes integrating marketing data across channels a nightmare. Attempts to bring in partner data are even more daunting.
At last month’s Digiday Retail Summit, BrightTag’s Jonathan Ricard discussed a new platform that helps track customer cross-channel engagements, making them relevant in real-time. “This is about understanding what your brand needs and putting the right technology in place to do that,” said Ricard.
See the full video of his talk below:
Tech Talk with BrightTag: The Challenges of Cross-Channel Marketing from Digiday on Vimeo.
More from Digiday
TikTok moderation has pushed some news creators to the limit
TikTok news creators like Taylor Lorenz and Aaron Parnas on the platform’s moderation and engagement woes, and how the new U.S. ownership could further affect that.
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.