Join us Oct. 15-17 in Phoenix to connect with top media buyers

Consumers check their multitude of devices (everything from PCs to mobile) around 150 times a day, making decisions at each interaction. As a result, it can be hard to determine exactly where in the purchase funnel they are at any given moment. Current technology just can’t keep up. The old model, creating a siloed team to deal with each channel or platform, makes integrating marketing data across channels a nightmare. Attempts to bring in partner data are even more daunting.
At last month’s Digiday Retail Summit, BrightTag’s Jonathan Ricard discussed a new platform that helps track customer cross-channel engagements, making them relevant in real-time. “This is about understanding what your brand needs and putting the right technology in place to do that,” said Ricard.
See the full video of his talk below:
Tech Talk with BrightTag: The Challenges of Cross-Channel Marketing from Digiday on Vimeo.
More from Digiday

Publisher alliance Ozone makes a larger play for U.S. advertisers
Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.

Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy
AI is having a transformative impact on content and advertising, and the audio space is no different.

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it