Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.
LiveRail’s Richie Brown offered five simple steps for incorporating their Deal ID package into any programmatic video campaign at last week’s Digiday Programmatic Summit. First, make sure your DSP supports Deal ID. Then get everyone on the same page in terms of what inventory is being offered, what the placements will be like, etc. Next, he encouraged the audience to test in a live environment. Of course, it’s important to be transparent when it comes to results. Finally, all parties involved should review what works (and what doesn’t) in an open, constructive environment.
See full video of his talk below:
Tech Talk with LiveRail: 5 Simple Steps to Maximize Your Programmatic Video Buys from Digiday on Vimeo.
More from Digiday
Ad Tech Briefing: Accountability in adland’s agentic era?
Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.
How GameStop went from struggling retailer to eBay bidder
It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.