Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.
LiveRail’s Richie Brown offered five simple steps for incorporating their Deal ID package into any programmatic video campaign at last week’s Digiday Programmatic Summit. First, make sure your DSP supports Deal ID. Then get everyone on the same page in terms of what inventory is being offered, what the placements will be like, etc. Next, he encouraged the audience to test in a live environment. Of course, it’s important to be transparent when it comes to results. Finally, all parties involved should review what works (and what doesn’t) in an open, constructive environment.
See full video of his talk below:
Tech Talk with LiveRail: 5 Simple Steps to Maximize Your Programmatic Video Buys from Digiday on Vimeo.
More from Digiday
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.