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Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
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At Cannes the ad industry comes to terms with its entertainment ambitions.
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The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.