The height of the search era was probably the publication of the Jeff Jarvis paean, What Would Google Do? The book lavished praise on the search giant, looking for clues in how it remade the world of Web content to remake other industries. But the digital content-discovery world is in the midst of a shift, although it’s unclear how profound it will be. Publishers that were long beholden to Google for nearly all their indirect traffic are seeing creeping percentages of referrals come through social media. This kind of people-based recommendation was a subject of discussion yesterday in our latest installment of Digiday TV, a series that brings together industry thought leaders. This show features former IAC ad chief Peter Horan, Break Media evp of ad sales and partnerships Andrew Budkofsky and Evolve Media president Brian Fitzgerald. See the full 40-minute video here.
More in Media
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.