Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
PepsiCo is a major supporter of the startup scene. It’s one of the top sponsors of SXSW, setting up shop in the convention center with a “Pepsi Central Station,” expanding its PepsiCo 10 startup program to India and Brazil and holding an “un-conference” to discuss how companies can operate like startups. The idea behind PepsiCo 10, explained PepsiCo director of digital media Josh Karpf, is for Pepsi to get exposure to the latest innovations while giving startups a case study of how to work with a major brand. Karpf believes brands can learn a lot from the fast, iterative nature of startups.
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Snapchat launches Bitmoji TV without ads
This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road.
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Havas, Grey, British Gas and more are winners in the Digiday Marketing and Advertising Awards Europe
Winning campaigns put the spotlight on such contemporary topics as climate change, the representation of female athletes and emphasizing love over hate.
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Bloomberg is rebranding TicToc to QuickTake — and expanding it as a streaming channel
It was inevitable that Bloomberg's TicToc would have to rebrand itself to avoid confusion with ByteDance's TikTok, especially as it plans to expand its video product.
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SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
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Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting.
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How Esquire is trying a ‘micro-membership’ model around Charles Pierce
Since launching the micro-membership model in November 2018, the site has garnered over 10,000 subscribers, and Sebastian expects that the election year will drive up that number even higher.
