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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Future of TV Briefing
The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
November 19, 2025
