Digiday+ Future of TV Briefing

The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.