Digiday+ Future of TV Briefing
The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
June 11, 2025
