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Danone takes cues from pharma marketing as GLP-1 changes American appetites

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Digiday @ SXSW

Digiday's SXSW coverage shows the latest industry news out of the festival at Austin, Texas.

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.

March 13, 2025

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Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW

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Digiday @ SXSW

As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection

March 7, 2025
Digiday @ SXSW

Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW

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Digiday @ SXSW

‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking

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Digital marketing strategies take center stage at this year’s virtual SXSW

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‘Interactive in a different way’: Visible’s head of experiential Kirstie Rivard on activating at SXSW

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Digiday @ SXSW

‘It’s going to take a systemic solution’: Diversity, equity and inclusion in marketing gets a spotlight at SXSW

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‘Every brand needs to consider sound’: Pandora’s executive creative director Lauren Nagel

March 13, 2019
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‘Biggest transformation to Snapchat is scalable ROI’: Snap’s global head of creative strategy Jeff Miller

March 12, 2019
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‘We see this as an education opportunity’: CBD brands take SXSW

March 12, 2019
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‘There is an unwillingness to assume sufficient responsibility’: Tech regulation takes center stage at SXSW

March 11, 2019

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