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Digiday @ SXSW

Digiday's SXSW coverage shows the latest industry news out of the festival at Austin, Texas.

Digiday @ SXSW

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.

March 13, 2025

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