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Digiday @ SXSW

Digiday's SXSW coverage shows the latest industry news out of the festival at Austin, Texas.

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.

March 13, 2025

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As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection

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‘Every brand needs to consider sound’: Pandora’s executive creative director Lauren Nagel

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‘Biggest transformation to Snapchat is scalable ROI’: Snap’s global head of creative strategy Jeff Miller

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‘We see this as an education opportunity’: CBD brands take SXSW

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‘There is an unwillingness to assume sufficient responsibility’: Tech regulation takes center stage at SXSW

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