Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

‘A brand trip’: How the creator economy showed up at this year’s Super Bowl

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Digiday @ SXSW

Digiday's SXSW coverage shows the latest industry news out of the festival at Austin, Texas.

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.

March 13, 2025

Related Coverage

As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW
‘If you don’t offer an experience, you’re not relevant’: Why banks need to be at SXSW

Featured

Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW

March 13, 2023

‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking

March 11, 2022

‘It’s going to take a systemic solution’: Diversity, equity and inclusion in marketing gets a spotlight at SXSW

March 17, 2021

Member Exclusive

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators

March 11, 2025
Digiday @ SXSW

‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties

March 10, 2025
Sponsored

How a precise timing structure drives material differences in marketing efficiency
Digiday @ SXSW

As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection

March 7, 2025
Digiday @ SXSW

Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW

March 13, 2023
Digiday @ SXSW

‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking

March 11, 2022
Digiday @ SXSW

Digital marketing strategies take center stage at this year’s virtual SXSW

March 19, 2021
Digiday @ SXSW

‘Interactive in a different way’: Visible’s head of experiential Kirstie Rivard on activating at SXSW

March 18, 2021
Digiday @ SXSW

‘It’s going to take a systemic solution’: Diversity, equity and inclusion in marketing gets a spotlight at SXSW

March 17, 2021
Digiday @ SXSW

‘Every brand needs to consider sound’: Pandora’s executive creative director Lauren Nagel

March 13, 2019
Digiday @ SXSW

‘Biggest transformation to Snapchat is scalable ROI’: Snap’s global head of creative strategy Jeff Miller

March 12, 2019
Digiday @ SXSW

‘We see this as an education opportunity’: CBD brands take SXSW

March 12, 2019
Digiday @ SXSW

‘There is an unwillingness to assume sufficient responsibility’: Tech regulation takes center stage at SXSW

March 11, 2019

1
2
3
…
6
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved