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Super Bowl
Digiday's annual coverage of the Big Game.
Super Bowl
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
February 9, 2024
Super Bowl
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024
Super Bowl
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
Super Bowl
How agencies are investing in influencers this Super Bowl
February 9, 2024
Super Bowl
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024
Super Bowl
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024
Super Bowl
How Taylor Swift lit up advertisers’ Super Bowl playbooks
February 7, 2024
Member Exclusive
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024
Super Bowl
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024
Member Exclusive
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024
Super Bowl
Why advertisers aren’t likely to step away from X before the Super Bowl
January 19, 2024
Super Bowl
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
February 15, 2023
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