Digiday+ Research

Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.

  • Digiday+ Research: A majority of publishers now sell products directly to their audiences

  • Digiday+ Research: Publishers need to diversify their affiliate commerce businesses

  • media holiday party

    Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions

  • paying for media

    Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions

  • Illustration of two people in Christmas hats having a conversation on a computer.

    Digiday+ Research: More than one third of publishers expect to run experiential activations for advertisers during the holiday season

  • The lead image shows an illustration of two people measuring a TV with a ruler.

    Digiday+ Research: Independent agencies have little confidence in many digital advertising channels

  • The header image features an illustration of a Zoom call.

    Digiday Research: The five-day in-person office workweek is dead

  • The header image shows an illustration of a broken cookie jar.

    Digiday Research: Publishers are much less worried about the coming cookie changes than brands and agencies

  • beauty cart items

    Digiday Research: Commerce is now a revenue stream for a majority of publishers

  • third party cookie demise

    Digiday+ Research: Publishers have scaled back their third party cookie prep

  • consumer panels

    Digiday Research: The pandemic sped the wrong things up for publishers

  • disguise

    Digiday Research: In the race to comply with digital privacy laws, few sites are making it easy for visitors to opt out of data collection

  • facebook phone

    Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using it