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Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain

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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit

October 21, 2024
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Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024
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Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

October 7, 2024
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Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

September 30, 2024
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Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

September 23, 2024
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Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

September 16, 2024
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Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

September 9, 2024
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Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

September 2, 2024
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Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
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Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

August 19, 2024
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Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024

August 12, 2024
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Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

August 5, 2024
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Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

July 22, 2024

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