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The Confessions

We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.

The Confessions

Confessions of a media buyer on Google’s stranglehold on the industry

October 23, 2024
The Confessions

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape

August 29, 2024
The Confessions

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

August 26, 2024
The Confessions

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak

July 29, 2024
The Confessions

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer

July 15, 2024
The Confessions

‘Left high and dry’: Confessions of a laid-off gaming industry worker

February 6, 2024
The Confessions

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

January 26, 2024
The Confessions

Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies

November 22, 2023
The Confessions

‘I felt like I had committed a crime’: Confessions of a social media lead on negative press and burner accounts

November 3, 2023
The Confessions

Confessions of a Black-owned publisher who is concerned about being labeled an MFA over traffic goals

October 12, 2023
The Confessions

Confessions of an MFA publisher

September 18, 2023
The Confessions

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

August 18, 2023
The Confessions

‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis

August 11, 2023

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