The Confessions
We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.
Confessions of a media buyer on Google’s stranglehold on the industry
The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.
October 23, 2024
