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The Confessions

We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.

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The Confessions

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

The disruption of AI flares up adland’s decades-old concerns around disintermediation.

May 29, 2025

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‘Left high and dry’: Confessions of a laid-off gaming industry worker

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The Confessions

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

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The Confessions

Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies

November 22, 2023

The Confessions

‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox

May 1, 2025
The Confessions

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

April 25, 2025
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WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart
The Confessions

Confessions of a senior creative on why advertising can’t let originality die

April 11, 2025
The Confessions

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy

April 7, 2025
The Confessions

‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability

February 27, 2025
The Confessions

‘Gag orders all around’: Confessions of a comms professional on DEI backlash

February 19, 2025
The Confessions

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives

November 29, 2024
The Confessions

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday

November 27, 2024
The Confessions

Confessions of a media buyer on Google’s stranglehold on the industry

October 23, 2024
The Confessions

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape

August 29, 2024
The Confessions

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

August 26, 2024
The Confessions

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak

July 29, 2024

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