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The Confessions

We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.

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The Confessions

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

The disruption of AI flares up adland’s decades-old concerns around disintermediation.

May 29, 2025

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    Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives

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    ‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday

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    Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

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    ‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak

    July 29, 2024
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