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In Graphic Detail: What to expect in media in 2026

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
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The Confessions

We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.

The Confessions

‘We got scared’: Confessions of an ad tech exec’s AI agent experiment

Agencies, ad-tech companies and publishers are racing to test AI media agents. Not all those tests are successful — even some that are.

November 25, 2025

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Featured

The Confessions

‘Left high and dry’: Confessions of a laid-off gaming industry worker

February 6, 2024

The Confessions

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

January 26, 2024

The Confessions

Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies

November 22, 2023

The Confessions

Confessions: How an indie agency’s over-reliance on AI drove it out of business

August 28, 2025
The Confessions

Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI

August 14, 2025
Sponsored

Why programmatic buying alone isn’t enough to win on CTV
The Confessions

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

July 23, 2025
The Confessions

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

May 29, 2025
The Confessions

‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox

May 1, 2025
The Confessions

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

April 25, 2025
The Confessions

Confessions of a senior creative on why advertising can’t let originality die

April 11, 2025
The Confessions

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy

April 7, 2025
The Confessions

‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability

February 27, 2025
The Confessions

‘Gag orders all around’: Confessions of a comms professional on DEI backlash

February 19, 2025
The Confessions

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives

November 29, 2024
The Confessions

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday

November 27, 2024

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