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Bold Call

A series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities.

Bold Call

Bold Call: AI will rewrite publishers’ websites in 2026

This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.

January 22, 2026

Related Coverage

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  • Bold Call

    Bold Call: OpenAI’s ads pivot may come too little, too late

    January 21, 2026
  • Bold Call

    Intended or not, the new Omnicom will forever change agencies as we’ve known them

    November 26, 2025
  • Sponsored

    Why smarter media allocation — not bigger budgets — is driving better reach

  • Bold Call

    Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown

    April 1, 2025
  • Bold Call

    Bold call: The holdco era is over. The operating company age is here — for real this time

    March 3, 2025
  • Bold Call

    Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx

    February 5, 2025

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