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Join us Sept. 14-16 in Miami to connect with top publishing leaders
Bold Call
A series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities.
Bold Call: AI compute costs are the future of the upfront… and principal media
Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpredictable cost center.
March 2, 2026
