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The great TID controversy takes another turn as Prebid moves to clarify its position 
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    552 Results for ‘wtf’
  • A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.
    Member Exclusive

    Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

    October 8, 2025
  • WTF Series

    WTF is sell-side decisioning?

    June 12, 2025
  • robot drawing on paper. technology for programmatic advertising
    WTF Series

    WTF is ad tech curation?

    December 16, 2024
  • WTF Series

    WTF is the digital services tax?

    April 21, 2025
  • WTF Series

    WTF is surveillance pricing?

    August 14, 2024
  • Illustration of a disguised user.
    WTF Series

    WTF is ID spoofing?

    May 23, 2024
  • WTF Series

    WTF are AI agents? (video update)

    August 25, 2025
  • The Creator Economy

    WTF is behind the explosion of faceless creators? 

    June 30, 2025
  • WTF Series

    WTF is Ad Context Protocol (AdCP)?

    October 15, 2025
  • WTF Series

    WTF are data collaborations?

    May 6, 2024
  • WTF Series

    WTF is the authenticated web?

    June 5, 2024
  • WTF Series

    WTF is principal media?

    May 27, 2024
  • Member Exclusive

    Media Briefing: The 2024 media glossary 

    August 22, 2024
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