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WPP estimates commerce media spending to overtake TV this year
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563
Results for ‘wtf’
Member Exclusive
Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop
September 14, 2023
WTF Series
WTF are the ID-based vs. model-based approaches to data clean rooms?
October 17, 2022
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
November 22, 2022
Member Exclusive
Future of TV Briefing: Q&A with Telemundo Streaming Studios’ Juan Ponce on the ‘upside-down’ streaming market
September 21, 2022
WTF Series
WTF is the difference between gaming and esports?
May 2, 2022
Member Exclusive
Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
December 6, 2022
Member Exclusive
Future of TV Briefing: How search stands to play a bigger part in digital video strategies
July 27, 2022
Token to Play
WTF is Web3?
January 18, 2022
Member Exclusive
Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation
December 7, 2023
WTF Series
WTF is marketing mix modeling?
March 7, 2022
Member Exclusive
Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
March 15, 2022
Publishing on the Blockchain
The Rundown: Why CES panelists believe the blockchain will benefit the creator economy
January 7, 2022
WTF Series
WTF is the difference between measurement and currency?
March 21, 2022
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