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WPP estimates commerce media spending to overtake TV this year
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563
Results for ‘wtf’
Member Exclusive
Marketing Briefing: What to make of the major marketing trends of the first half of 2024
July 9, 2024
Member Exclusive
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
September 13, 2023
WTF Series
WTF is device fingerprinting?
November 21, 2022
Sponsored
WTF is the CTV tech stack?
November 15, 2022
WTF Series
WTF is the global privacy control?
February 6, 2023
WTF Series
WTF is pod bidding?
December 12, 2022
Member Exclusive
Future of TV Briefing: The investment landscape for creator-owned businesses
August 13, 2025
Member Exclusive
Media Briefing: Publishers’ new power player: the AI negotiator
August 7, 2025
Member Exclusive
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 23, 2024
Member Exclusive
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024
Member Exclusive
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
May 7, 2024
Sponsored
WTF are conversions APIs?
September 29, 2022
WTF Series
WTF is piggybacking?
October 7, 2022
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