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Publicis and The Trade Desk settle their dispute, but tell no one why
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    1327 Results for ‘translation’
  • Why consulting firms won’t win at advertising until they solve these points.
    Brands in Culture

    The CMO-CCO split is becoming a corporate fiction

    November 18, 2025
  • The Business of AI

    Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

    November 17, 2025
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    Advertisers react to holiday creep by pushing TV spend earlier

    November 3, 2025
  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    Member Exclusive

    Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

    March 10, 2025
  • The Creator Economy

    Vibes over metrics: Why more creators are holding IRL events to own their audience

    April 22, 2026
  • Retail Media Rewritten

    Reddit’s new shopping ads are a play for beauty brands’ business

    March 26, 2026
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    Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

    March 24, 2026
  • Google ad tech antitrust trial
    Google on Trial

    Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly

    October 10, 2025
  • The Business of AI

    In the age of AI Overviews, Tripadvisor wants to be the destination

    July 1, 2025
  • Modern Retail

    Nike’s tentative turnaround suggests its return to brand plan is working 

    October 2, 2025
  • GIF of a robot reading a newspaper, symbolizing deep learning’s role in analyzing data and transforming advertising strategies
    The Business of AI

    Journalists are using generative AI tools without company oversight, study finds

    March 4, 2025
  • Marketing on Platforms

    In Graphic Detail: How YouTube redrew the TV map

    May 13, 2025
  • The Business of AI

    ‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

    January 14, 2026
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