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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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192
Results for ‘spoofing’
Publishing in the Platform Era
Disney is using brand-safety concerns to push its family-friendly media
September 29, 2017
The Programmatic Marketer
How big sporting events become magnets for ad fraud
August 28, 2017
Member Exclusive
Digiday Research: 72 percent of publishers have adopted server-to-server bidding
January 9, 2018
Brands in Culture
The most bizarre ‘Trump’ ads from brands
September 7, 2017
WTF Series
WTF is ads.txt?
June 7, 2017
The Programmatic Marketer
Brands are now blacklisting mainstream news sites, including Fox News
August 21, 2017
The Programmatic Marketer
Best of the week: Brands add mainstream news outlets to their blacklists
August 25, 2017
The Programmatic Marketer
Why blockchain faces an uphill battle in fixing ad tech’s transparency problems
June 23, 2017
The Programmatic Marketer
Domain spoofing remains a huge threat to programmatic
February 28, 2017
WTF Series
WTF is RTB 3.0?
June 9, 2017
The Programmatic Marketer
What marketers candidly say about programmatic: ‘Salespeople rarely know the answer’
June 2, 2017
The Programmatic Marketer
Why video ad fraud remains a persistent problem for ad buyers
July 13, 2017
The Programmatic Marketer
‘It’s not a sustainable market’: Header bidding puts a strain on DSPs
May 22, 2017
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