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Results for ‘social’
Beyond Ads
Why broadcast and streaming TV are key to Modelo’s World Cup strategy
December 13, 2022
Member Exclusive
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
March 11, 2024
Brands in Culture
Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022
Beyond Ads
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
June 8, 2023
Español
Cómo han asimilado los profesionales del marketing la propuesta de TikTok Shop
September 20, 2023
Experimental Channels
Why brands like Nordstrom and Zappos are revisiting print marketing
August 16, 2023
Digiday @ Cannes
Uber partners with Omnicom Media Group to meld rider data with Omni’s insights
June 20, 2023
Member Exclusive
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
January 24, 2023
Marketing on Platforms
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
March 7, 2024
Brands in Culture
Por qué Spotify hace de ‘Wrapped’ su momento de marketing del año
December 1, 2022
Brands in Culture
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
July 3, 2023
Español
‘Les encanta que les escuchen’: cómo Bubble construyó una ávida base de fans a través de TikTok y embajadores de marca
July 25, 2023
Español
Elon Musk y Sam Altman se disputan la misión de OpenAI
March 4, 2024
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