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2881
Results for ‘metrics’
Zero-click Future
B2B and DTC marketers find themselves on the zero-click search frontline
July 7, 2025
Member Exclusive
Media Briefing: Here’s what media execs are prioritizing in 2026
January 8, 2026
The Creator Economy
What the rise of the niche and nano-creator means for influencer marketing
December 26, 2024
Digiday @ SXSW
How marketers at FX, Paramount and Criterion feel about experiential at SXSW
March 13, 2025
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
The Creator Economy
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
May 25, 2026
Member Exclusive
Media Briefing: Publishers’ strategy on Bluesky is TBD
December 5, 2024
AI Revenue Generation
Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast
May 6, 2026
Marketing on Platforms
TikTok recreates its ads for billboards through Vistar partnership
May 4, 2026
Sponsored
The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty
August 26, 2025
Marketing on Platforms
Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
April 23, 2026
Member Exclusive
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
November 12, 2025
Member Exclusive
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 12, 2024
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