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    12166 Results for ‘data’
  • Member Exclusive

    Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

    August 4, 2025
  • The Programmatic Marketer

    Agencies push curation upstream, reclaiming control of the programmatic bidstream

    December 10, 2025
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    Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

    March 21, 2024
  • Audio Anywhere

    Amazon is dialing up its DSP in pact with SiriusXM 

    September 16, 2025
  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
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    How brand safety tools are evolving into growth drivers

    April 24, 2025
  • Content & Commerce

    The Guardian brings The Filter to the U.S. in affiliate commerce push

    October 2, 2025
  • Member Exclusive

    Research Briefing: The end of third-party cookies could be a win for ad tech vendors

    March 7, 2024
  • Content & Commerce

    AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks 

    December 16, 2024
  • WTF Series

    WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

    February 6, 2026
  • The Creator Economy

    Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

    December 17, 2024
  • Zero-click Future

    ‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs

    May 6, 2026
  • A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.
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    Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

    October 8, 2024
  • Member Exclusive

    Research Briefing: Gen Z gets breaking news first through social media like TikTok

    January 25, 2024
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