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12142 Results for ‘data’

Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024
Strategizing for the Future

Digital OOH’s growth has media agencies make more use of its data and measurement options

June 6, 2024
Sponsored

Why data collaboration has become a travel marketing imperative

May 30, 2024
Evolving Agencies

InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership

August 28, 2024
Gaming & Esports

Why political organizers are turning to Roblox to stir up more votes

November 1, 2024
Sponsored

How brands are building privacy-resilient data strategies

March 21, 2024
Gaming & Esports

How gaming firm Overwolf quietly became one of the major players in gaming advertising

December 5, 2024
Member Exclusive

Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies

January 23, 2025
WTF Series

WTF is anomaly detection?

January 2, 2024
Life Beyond the Cookie

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

February 12, 2024
Sponsored

How signal collaboration is unlocking the power of publisher first-party data

June 12, 2024
Brands in Culture

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data

October 7, 2024
Member Exclusive

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

July 1, 2024

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