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Electronic Arts has built its own ad server in a renewed push for ad dollars
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19949
Results for ‘Branding’
Brands in Culture
CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
January 20, 2025
Gaming & Esports
Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage
June 15, 2023
The Creator Economy
How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
July 29, 2025
Brands in Culture
Brands extend inclusive marketing efforts beyond Black History Month
February 1, 2023
Sponsored
The AI traffic cliff is proving why revenue resilience matters
November 19, 2025
The Creator Economy
The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships
February 28, 2025
Member Exclusive
Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked
November 16, 2023
Member Exclusive
Ad Tech Briefing: Platforms’ measurement transparency moves into view
December 9, 2025
Member Exclusive
Future of TV Briefing: How Netflix is shaking up the upfront deal model
March 18, 2026
Marketing
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
July 4, 2025
The Creator Economy
NBA team the Atlanta Hawks bet on creators to boost advertiser appeal
April 9, 2025
The Programmatic Marketer
Amazon rebuilds its ad machine for the mass market
November 11, 2025
Digiday Awards
Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists
April 8, 2025
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