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19963 Results for ‘Branding’

Member Exclusive

Ad Tech Briefing: Accountability in adland’s agentic era?

May 12, 2026
Media Buying

How Criteo is turning LLMs into its next big advertising channel

December 8, 2025
Retail Revolution

Why retail media is still grappling with definition and spending uncertainties

April 8, 2025
Brands in Culture

Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z

February 7, 2023
The Business of AI

Buying with bots: AI search raises the bar for tailored shopping and transparency

November 22, 2024
AI Revenue Generation

When CMOs pay for agents not agencies: S4 Capital’s AI gambit

September 16, 2025
Member Exclusive

Research Briefing: Publishers invest in programmatic ads despite budget and data challenges

June 6, 2024
Modern Retail DTC Summit

May 4, 2023
Member Exclusive

Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role

July 31, 2025
Content & Commerce

At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg

September 26, 2024
Member Exclusive

Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses

November 13, 2025
Member Exclusive

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 3, 2024
Beyond Ads

Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says

November 25, 2022

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