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2464
Results for ‘ online engagement’
AI Revenue Generation
Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat
August 22, 2025
The Creator Economy
How influencer shops and agencies are adding content studios to boost production speed, revenue
November 18, 2024
Brands in Culture
How Ben & Jerry’s has found the balance between activism and advertising
September 4, 2024
Marketing on Platforms
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
January 17, 2025
Member Exclusive
Media Buying Briefing: How Acadia is winning over creative work as well as media
June 16, 2025
The Programmatic Marketer
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
March 4, 2025
Gaming & Esports
Why the New York Times is forging connections with gamers as it diversifies its audience
April 19, 2024
Life Beyond the Cookie
In rocky digital advertising landscape, advertisers reconsider direct mail
January 26, 2024
Gaming & Esports
Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
November 19, 2024
Sponsored
The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement
October 30, 2024
Sponsored
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies
December 4, 2024
The Creator Economy
After years of caution, pharma advertisers are embracing influencer marketing
May 3, 2024
Member Exclusive
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024
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