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3670 Results for ‘ format’

Member Exclusive

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

May 8, 2026
Sponsored

Brands and retailers are driving engagement with hyper-local, multi-touch strategies

April 9, 2025
Sponsored

How creative execution is boosting campaign performance

November 21, 2024
Sponsored

How personalization and privacy are shaping how brands and retailers connect with consumers

January 21, 2025
Brands in Culture

The in-house entertainment studio is having its social media team moment

March 11, 2026
AI Revenue Generation

The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic

April 9, 2026
Marketing on Platforms

Snap’s offering incentives to boost uptake of its Sponsored Snaps

September 24, 2025
Business of TV

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

May 1, 2024
Sponsored

Is digital in-flight advertising missing from marketers’ media mix?

July 24, 2025
Sponsored

From clicks to curation: How publishers can reclaim control of the media ecosystem

October 14, 2025
The Programmatic Publisher

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

January 28, 2025
Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025
AI Revenue Generation

The Rundown: Google expands AI Max as automation shifts upstream

April 30, 2026

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